Timeless Grilling Experience
Client
Legends Grille
Service
Brand Strategy, Design & Performance.
CX Strategy, Design & Performance.
Sector
Retail.
Legends Grille is a dining concept celebrating the art of grilling, offering robust, delightful, and earthy experiences. The brand approached COMDEZ to develop an identity that reflected this timeless practice while appealing to modern diners.
The challenge was to create a brand identity that captured the essence of grilling, emphasizing the communal and traditional aspects, while being adaptable across digital and physical platforms.
Approach
- Visual Storytelling: Earthy tones, rustic textures, and flame-inspired imagery were used to evoke the grilling experience.
- Logo Design: Incorporating grilling tools like skewers, the logo is robust and timeless.
- Communication: The brand voice focused on warmth, togetherness, and the sensory experience of grilling, with taglines like "ROBUST... DELIGHTFUL... EARTHY."
- Interior Branding: The design extended to the restaurant, with natural wood and soft lighting creating an inviting atmosphere.
outcomes
Legends Grille's new identity successfully conveyed its core values, positioning it as a unique dining destination. The cohesive brand experience, both in-store and across platforms, enhanced customer engagement and loyalty.