Berry Blue Breakthrough
Client
Leh Berry
Service
Brand Strategy, Design & Performance.
Content & Asset Management.
Sector
Consumer Products.
Retail.
Leh Berry is a juice brand that prides itself on using the unique Seabuckthorn berry, harvested from the high altitudes of Leh, Ladakh. The brand wanted packaging that would not only stand out in the market but also communicate the natural purity and nutritional benefits of their product.
The challenge was to create a distinct packaging design that broke the traditional color norms in the juice industry. Additionally, the design had to reflect the essence of the Seabuckthorn berry, its health benefits, and the brand's roots in Ladakh.
Solutions
We designed the packaging in a unique blue color, a bold departure from the typical vibrant shades associated with fruit juices. This was a strategic decision to make Leh Berry stand out on store shelves. The packaging features a simple, modern design, with a focus on communicating the natural and pure essence of the juice. Our team also worked on the communication aspect, ensuring that the packaging informed consumers about the health benefits of Seabuckthorn—referred to as the "Miraculous King of Berries"—and its rich vitamin content. The text on the packaging conveys the exclusive sourcing from Leh and highlights the product's nutritional benefits.
outcomes
Leh Berry's packaging, with its distinctive blue color and clean design, successfully differentiated the product from competitors. The brand now has 18 flavor variants, all packaged in Tetra Packs. The packaging not only helped elevate brand visibility but also educated consumers about the unique value of Seabuckthorn berries, building a strong connection with health-conscious individuals.
