Luxury Comfort Defined
Client
Renzer
Service
Brand Strategy, Design & Performance.
Product Innovation, Design & Development.
Sector
Retail.
Consumer Products.
Renzer stands for premium comfort with a signature touch of elegance, offering a versatile range of products. Our goal was to create a brand identity that symbolized flexibility and quality. The "R" in the logo, which resembles a cotton flower, reflects softness and adaptability, while maintaining sharp, premium typography and design.
We developed the entire brand business plan and strategy, focusing on establishing Renzer as a luxury brand. This included creating the packaging, positioning the brand within the market, and activating the point-of-sale (POS) design for retail spaces. The logo and brand DNA were also meticulously designed to ensure Renzer's premium positioning was clear. We further specified the website design for Renzer's in-house team to build, ensuring it aligned with their overall brand narrative and identity.
Challenge
The key challenge was to position Renzer as a premium, yet flexible brand in a highly competitive market. We had to reflect both luxury and comfort in the brand’s identity, while ensuring its unique qualities shone through in every aspect of its communication, packaging, and retail presence.
Solutions
Our design focused on combining the visual elegance of sharp typography with the softness symbolized by the cotton-inspired "R." This approach was carried through to the packaging and in-store experience, creating a cohesive brand story that echoed throughout every customer touchpoint. This attention to detail ensured Renzer stood out in the market, establishing itself as a premium, confident brand.
outcomes
Renzer's visual identity helped solidify its place as a premium brand in the fashion industry. With consistent branding across packaging, POS, and digital platforms, Renzer successfully captured the attention of a luxury-seeking audience, ensuring a memorable brand experience.
