Immersive Cricket Experience
Client
PVR Cinemas
Service
CX Strategy, Design & Performance.
Product Innovation, Design & Development.
Sector
Consumer Products.
Technology.
Lounge Cricket by PVR integrates virtual and augmented reality, providing users with an immersive experience in cricket gameplay. This innovative platform allows users to engage in both physical and digital worlds, combining entertainment with real-time interactive technology.
Lounge Cricket was designed to offer an experience unlike any other, blending the love for cricket with cutting-edge technology like Virtual Reality (VR) and Augmented Reality (AR). The idea was to create a user-friendly interface where players could track live game scores, performance metrics, and even share their progress with friends. We designed the entire communication framework and dashboard for this unique platform. The in-center experience includes real-time gamification and data visualization, making it engaging and seamless for users. The focus was on enhancing the customer journey through interactive, tech-driven interfaces that offer players a sense of competition and fun, all while ensuring smooth navigation and ease of use.
Challenge
Creating a VR and AR-based interactive platform that could combine physical play with live digital gamification was a new frontier. The dashboard had to display live scores and metrics in an intuitive way while ensuring that the overall user experience remained immersive and easy to understand for people of all ages.
Solutions
We built a comprehensive dashboard that provided real-time data visualization of the user's performance. The AR/VR technology allowed players to engage deeply with the game while feeling connected to their stats and score metrics. Additionally, the entire in-center branding and communication strategy was designed to resonate with the passion of cricket lovers.
outcomes
Lounge Cricket successfully combined VR/AR technology with the thrill of cricket, offering players a new dimension to their favorite sport. The platform became a hit in PVR centers, drawing in sports enthusiasts and tech lovers alike. The interactive design and real-time dashboard provided users with an engaging experience, contributing to PVR's consumer entertainment portfolio.
