Identity System Design
Client
Formula2Ride Pvt. Ltd. (F2R)
Service
Sector
Formula2Ride (F2R) is a self-drive car rental service, offering a GPS-enabled fleet of over 400 vehicles. F2R wanted to differentiate itself in the competitive car rental market by creating a seamless digital experience for customers while ensuring their brand identity stood out.
We developed a comprehensive identity system for F2R, ensuring that the brand’s personality was reflected across all platforms. From platform design and planning to UX and UI design, our approach focused on simplicity and ease of use. The platform was designed to enable users to book cars easily, navigate through the GPS features, and manage their rentals effortlessly. We also conceptualized an app with user-friendly features, making it accessible for a wide audience. The app's design incorporated real-time vehicle tracking, booking history, and an intuitive car selection process.
Challenge
The main challenge was to design a cohesive platform that supported F2R's extensive fleet and GPS tracking features while providing a seamless user experience. We needed to ensure that the platform was scalable and adaptable to future technologies.
outcomes
The new identity system and app provided F2R with a distinctive brand presence. User engagement and bookings increased significantly, with positive feedback from customers regarding the ease of use and reliability of the platform. The app became a core tool for F2R’s growing customer base, solidifying its place in the self-drive rental market.
