Cultural Fusion Branding
Client
Vida Feliz
Service
Brand Strategy, Design & Performance.
Content & Asset Management.
Sector
Media.
Vida Feliz is a wedding design and planning boutique based in the UK, with services available worldwide. Catering to style-conscious souls, Vida Feliz specializes in creating beautifully authentic celebrations with a refined, artful design aesthetic.
Our goal was to design a logo and brand identity that reflects the rich cultural fusion of Vida Feliz, blending Urdu, Hindi, and English typography. The design had to convey the soul and warmth of their wedding planning services. The brand needed a visual identity that aligned with the emotional depth and natural aesthetics of their work. The use of Pantone shades New Maroon and Veiled Rose, combined with a custom typography style, helped achieve a unique look and feel. Vida Feliz stands out in the wedding industry with its sophisticated yet soulfully rooted visual identity, perfectly resonating with the nature of celebrations and meaningful experiences they craft.
Challenge
To create a culturally-inclusive logo that connects with Vida Feliz's global clientele while merging three languages (Urdu, Hindi, English) in a harmonious and visually striking manner.
Solutions
We designed an award-winning logo featuring a unique typographic blend of Hindi, Urdu, and English scripts. The colours were carefully selected to evoke both warmth and elegance. Our design not only represents the cultural integration of Vida Feliz but also provides a modern and memorable identity for the brand.
outcomes
The Vida Feliz logo was awarded for its innovative typography and cultural richness. It has become a key differentiator for the brand, establishing a strong visual identity in the highly competitive wedding planning industry across India, Dubai, and the UK.
