Luxury Narrative Innovation
Client
RenuD
Service
Brand Strategy, Design & Performance.
Content & Asset Management.
Sector
Media.
Communications.
RenuD is a Berlin-based reputation management agency that crafts brand narratives for some of the world’s largest hospitality groups, including Accor and Radisson. Their expertise lies in storytelling that blends creativity with business strategy to solve critical leadership, collaboration, and brand personality challenges.
RenuD's work revolves around a core team of global storytellers, designers, strategists, and thinkers who deliver creative, subconscious-driven solutions to elevate brand identity. For this project, our goal was to encapsulate RenuD’s culture of passion, creativity, and innovation into a unified brand identity. This included creating a brand business plan, overarching communication strategy, and interactive brand activation platforms. We also designed a website and exhibition layout to bring RenuD’s unique storytelling approach to life. The design had to reflect their ethos of combining luxury and interactivity to stand out in Berlin’s competitive agency market.
Challenge
We faced the challenge of developing a brand experience that mirrors the passion and creativity of RenuD’s culture, while ensuring the brand communicated luxury and interaction seamlessly across different platforms.
Solutions
By developing a cohesive brand strategy that reflected RenuD’s core values, we created an interactive and luxurious brand identity. This included visual design elements that were bold yet refined, interactive exhibitions, and a website that offered an immersive digital experience, reflecting the agency’s focus on storytelling and creativity.
outcomes
The new branding for RenuD resonated well with their core audience and was widely appreciated for its blend of luxury and innovation. The cohesive brand communication across all platforms positioned RenuD as a cutting-edge agency in Berlin’s vibrant creative scene.
