Global Luxury Campaign
Client
Accor
Service
CX Strategy, Design & Performance.
Content & Asset Management.
Sector
Media.
Accor Hotels, one of the largest hotel groups globally, entrusted us with designing two international marketing campaigns targeted at diverse regions, including the Middle East, Europe, Africa, and Russia. The campaign aimed to highlight their luxury offerings and build brand awareness across different markets.
We created a multi-channel marketing strategy for Accor, focusing on both digital and traditional platforms. The digital campaign included social media, email marketing, and targeted ads. In-hotel campaigns featured interactive experiences and engaging content to connect with guests. The ATL (Above-The-Line) strategy included print, outdoor advertising, TV commercials, and radio spots. Our aim was to maintain brand consistency while adapting to the cultural nuances of each region.
Challenge
The challenge was to create a unified global campaign while tailoring it to different regions, cultures, and markets. We had to balance the luxury appeal of the brand while ensuring the messaging resonated with local preferences.
outcomes
The campaigns resulted in increased brand visibility and engagement across all regions. Accor saw a significant rise in bookings and customer interaction with their digital platforms. The successful combination of digital and traditional media helped strengthen their presence in key global markets.
