Exclusive Artistic Experience
Client
Accor
Service
Engage at the Edge.
CX Strategy, Design & Performance.
Sector
Media.
Accor, one of the leading global hospitality brands, hosted an exclusive event featuring the legendary artist Enrico Macias for its ALL (Accor Live Limitless) members. The event was designed to create a unique, luxurious experience for Dubai's top-tier guests.
Our team designed and executed every aspect of this exclusive event, focusing on creating a memorable, high-end experience for both guests and the artist. From pre-event marketing targeting ALL members, to the bespoke menu and table setups, every detail was curated to perfection. We also designed the event communication, media walls, stage setup, and even handled the PR for the event. The visual identity was inspired by luxury, exclusivity, and artistic prestige, aligning the event with Accor’s premium reputation. The customized communication ensured that both the artistic legacy of Enrico Macias and the luxury experience Accor provides were perfectly conveyed.
Challenge
This was a highly exclusive event featuring one of the world’s most revered artists, Enrico Macias. The challenge was to communicate his artistic essence to the community while delivering a special experience to each guest.
Solutions
We developed an end-to-end communication strategy, focusing on intimate branding, luxurious setups, and personalized guest experiences. This included private member-only promotions and meticulously crafted visuals that highlighted the elegance of the event.
outcomes
The event was a huge success, with members praising the personalized touch, and the artist appreciating the thoughtful presentation of his work. The curated communication ensured a seamless, high-end experience for everyone involved, from the attendees to the artist.
