Creative Heritage Movement
Client
Comdez internal
Service
Brand Strategy, Design & Performance.
Content & Asset Management.
Sector
Social Impact.
DALI is a vibrant, creative community founded by Vishal Goyal and Renu Hanegreefs-Snehi. Both founders come from decades of experience in the corporate world but are united by their love for yoga, design, and masala coffee. DALI is not just a platform; it’s a movement that connects creative souls worldwide, encouraging learning through inspiration and creativity.
DALI was born out of a shared passion for design thinking, heritage, and social impact. The community aims to elevate forgotten and unsung heroes from the creative world, sparking conversations about culture and design that honor the past while crafting the future. We designed the DALI brand identity with a focus on creativity, innovation, and impact, crafting a vibrant logo that represents the brand's dynamic, global network. The visual identity is bold and modern, appealing to creative professionals who are eager to learn, connect, and grow.
Challenge
Creating a brand identity that encapsulated the global and cultural nature of DALI was no easy task. The challenge was to design a visual language that was as diverse and inclusive as the community itself while staying true to its roots in creativity and spirituality.
Solutions
We designed a visually compelling logo that is vibrant, modern, and full of energy. The logo reflects the playful and creative essence of the DALI community. Alongside the logo, we created a brand narrative that ties in elements of design thinking, community growth, and honoring heritage, ensuring that the brand resonates with creative professionals across the globe.
outcomes
DALI has since grown into a thriving community that bridges the gap between heritage and modern design thinking. It has become a platform that celebrates creativity, fosters connections, and promotes global strategies grounded in design thinking. Through its visual identity, DALI now stands as a bold and inspiring brand that fuels creative conversations around the world.
