The Terreces

We have been working for The Terraces brand since the last 10 years....

Brand Objective: The Terraces is located at Kanatal, a secluded place that happens to be one of the best eco-tourism luxury resorts across the Himalayas. Made with humungous efforts, the resort was built with utmost respect for the nature. The objective was to sell the experience rather than the well-furnished rooms and services. Unlike other resorts in the same category, The Terraces wanted to focus on the the kind of experiences attached within and beyond the property.

The Challenge

ComDez Communications suggested a 360 degrees digital strategy using design and technology. ComDez designed some campaign specific creatives and increased the traffic on Facebook and other social channels. These campaigns were done in the form of mailers, video content, improved UI on website, specific creatives for social platforms and some in resort creative kits / stationary. Comdez also designed and executed a Bloggers Meet at the resort, engaging top 15 hospitality influencers and bloggers.

The Big Idea

We started with the basic research and planning of campaigns and acted as a brand consultant to improve the overall image of the brand, utilised the brand identity and synergised the overall communication after defining the growth path. We made the brand ad that showcased a powerful and greate experience. As a result, The Terraces was seen as aa eco friendly, responsible tourism resort. The resort started getting more attention and entered the consideration set strongly on social platforms, reviews and booking platforms etc. The same brought in traffic to the resort and improved the occupancy status upto 30%.